THE WORK.

Creator and client work, side by side.

My portfolio covers two sides of the same job. On the creator side, I have made video content for technology and lifestyle brands, reaching my own audience through brand partnerships. On the client side, I design websites and plan marketing for Manitoba businesses. Both sides teach the same lesson: people respond when the point is clear and the next step is easy.

Product launches and long-running partnerships

Short-form launch content for Logitech reached more than 3.1M views, and work for Micron / Crucial brought in 50K+ unique organic views. A Samsung Galaxy Unpacked creator campaign sits alongside four years of recurring videos for be quiet!, and a 2022 TikTok partnership with Ridge.

These projects show how a defined product brief, a launch date and a short video format can work together. The same planning applies to any business launching a product or service.

PC hardware, audio and lifestyle brands

I have also worked with TeamGroup, XPG, Seasonic, DeepCool, ROCCAT, HyperX, Patriot Viper, FNATIC, Creative Labs, Edifier, Govee, G FUEL and solo.to. Each page explains what the brand makes and what the approach means for a business like yours.

The detail on each page is specific to the product, but the questions are common. What does the viewer already know, what do they need to see and what should they do afterwards?

Winnipeg and Manitoba businesses

Closer to home, the work includes a website and local marketing for Great Horn Construction, a website rebuild and enquiry flow for N3 Sales in Rathwell, an ecommerce storefront for Black Line Forge, photography and video for the Winnipeg Goldeyes and brand content for Bacheff Communications.

These businesses have different customers and goals, so I start with how people find and choose the business, then plan the pages, photography or content around that.

Want something similar? Read about the services, see how marketing for Winnipeg businesses works, or get in touch.