EDIFIER

The brand connection.

Edifier is part of my creator portfolio. This sits on the creator side of my work: making content for my own audience through brand partnerships.

That experience informs the way I work with businesses today, from developing an idea to planning the content and shaping the final edit.

My approach to the creative.

My approach starts with relevance: what would make this interesting to the person watching? From there, I shape the concept and edit around a clear, understandable story.

About Edifier.

Edifier makes speakers and audio equipment for desks, living rooms and home studios. Its products are bought on sound quality, design and value, three things that need to be demonstrated in context.

What this means for your business.

Giving the audience a reason to care starts with who is watching and what they are deciding. A desk speaker buyer wants to know how it looks on a desk and how it sounds at normal volume.

Specific context beats general praise. When I plan content for a client, I begin with the viewer’s decision, then choose the scenes and proof that help them make it.

A local example: a furniture or home audio retailer can show a product at the size and distance a customer will actually use it, then answer the one question buyers ask most.