XPG

The brand connection.

XPG is part of my creator portfolio. This sits on the creator side of my work: making content for my own audience through brand partnerships.

That experience informs the way I work with businesses today, from developing an idea to planning the content and shaping the final edit.

My approach to the creative.

I bring a creator’s perspective to the brief: what feels natural to say, what is worth showing, and what gives the video a reason to exist in someone’s feed.

About XPG.

XPG is the gaming brand of ADATA, covering memory, storage, cases and accessories for PC builders. Its customers follow design and performance closely and respond to a confident point of view.

What this means for your business.

A single XPG video reached more than 162K views. What worked was a clear viewpoint rather than a neutral overview. Audiences share and remember content that takes a position.

For a business, that means deciding what you actually believe about your category and saying it plainly in your content and advertising.

A local example: a design studio or contractor that states a firm opinion on how projects should be run gives readers something to agree with, share and remember.