GOVEE

The brand connection.

Govee is part of my creator portfolio. This sits on the creator side of my work: making content for my own audience through brand partnerships.

That experience informs the way I work with businesses today, from developing an idea to planning the content and shaping the final edit.

My approach to the creative.

A visual story can explain something that a description alone cannot. I look for ways to make the idea tangible through the setting, the shots and the order in which the audience sees them.

About Govee.

Govee makes smart lighting and home products, including LED strips, light bars and ambient lighting for desks and rooms. It is a visual product, which suits short-form video where the effect can be shown instead of described.

What this means for your business.

Three Govee videos have reached more than 32K views combined. Products that change how a space looks should be shown in the space, in real lighting, so the viewer can imagine it in their own room.

If your business sells something visual, such as renovation, interiors, apparel or food, content that shows the result in context will outperform content that only describes it.

A local example: a flooring or kitchen company can film a finished room in daylight and in the evening, so the viewer sees both, which a gallery of stills cannot do.