ROCCAT

The brand connection.

ROCCAT is part of my creator portfolio. This sits on the creator side of my work: making content for my own audience through brand partnerships.

That experience informs the way I work with businesses today, from developing an idea to planning the content and shaping the final edit.

My approach to the creative.

A short video has to establish its point quickly. I think through the opening, the sequence and the takeaway together, so the final edit feels like one complete idea.

About ROCCAT.

ROCCAT is a gaming peripherals brand known for mice, keyboards and headsets. Buyers in this category compare specifications closely, so a video has to show a product doing something instead of listing what it does.

What this means for your business.

In May 2022 I made two videos for ROCCAT that passed 10K views. The takeaway for a business with a technical or feature-heavy offer is to pick the one or two features a buyer cares about most, show them in use, and cut everything else.

A short video that makes one clear point travels further than a long one that makes six. The same discipline shapes the short video and social content I plan for clients.

A local example: an IT support firm does not need a video about everything it fixes. One clip showing one common problem solved in under a minute does more than a list of services.