RIDGE.
Everyday products. A place in the conversation.
The partnership at a glance.
TikTok followers
Content partnership
The brand partnership.
From March to December 2022, I partnered with Ridge to create TikTok videos showcasing its minimalist wallets. I reviewed multiple models and demonstrated their functionality, materials and everyday convenience through lifestyle content.
The value of creator content.
The videos gave Ridge a way to show its wallets in everyday situations, with a creator explaining what made each model useful. I covered features such as RFID blocking, durable materials and a compact design, helping viewers understand the practical differences before considering a purchase.
How I approach the creative.
I created for a TikTok audience of more than 120,000 followers, combining product reviews with relatable lifestyle demonstrations. The work put Ridge into the audience’s everyday conversation and gave interested viewers a reason to learn more.
About Ridge.
Ridge makes minimalist wallets and everyday carry products that are sold online. In a crowded product category, small practical differences decide the purchase.
What this means for your business.
Everyday products compete on small practical differences. The most useful content shows those differences in daily use: how a wallet holds cards, how it fits a pocket, how it handles wear.
Practical demonstrations answer the questions buyers have before purchasing, and the same footage can be reused across social posts, product pages and ads.
SI YOU
SOON.
Give people a reason to pay attention to what you sell. Let’s talk about your next campaign.
Talk content